Wildlife Photography across the Water: Did April Fools Day come early this year?

Thursday, 9 February 2012

Did April Fools Day come early this year?

So two days ago, Canon announced the 24-70f2.8L11 lens as Dave blogged here on Tuesday. I thought OK that looks nice and then yesterday I saw the price. £2299!!!!! FFS I believe is the saying, against the lens it is replacing currently at £995. And they didn't even bother with adding IS on the new one although I cant say I have ever missed it on my mark 1.

Still maybe the bizarre pricing will help push up the second hand prices when the mark 1 is no longer on stock. Might come in useful for the system switch over ;-)

I think I have worked out the meaning of the mark 2 designation on the Canon lens updates. It simply means that the price is doubled. Just compare the prices of the mythical 500 and 600 mark 11 primes as well - doubled!!

Anyway, I thank them for yet more comedy gold with their pricing. Good luck on that one boys.

Dave also picked up the lack of supply too here, and I did back in early January with this one.

Really what is the point of launching products that take so long to come to market?

All in all, I really thought April Fools day had arrived 53 days early

Anyway, the D800 looks good doesn't it. Think I might just be having a trundle along to Focus this year and take a peek.

Looks like the sort of thing I would use to replace the 5Dmk2 with when the time is right.

Martin

2 comments:

Simon Litten9 February 2012 at 11:16
You're right, Martin, it's all getting a bit out of hand with the pricing and seems to be making the insurance on my 'old' gear a bit redundant - replacing like for like just ain't gonna happen!

Simon
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Anonymous10 February 2012 at 13:14
No two ways about it the pricing is ridiculous, but then isn't it always for any new product in any market?

I take your point about the huge time lag between announcement and going to market, but perhaps they are learning from past experiences (1D3) and making sure there are no issues whatsoever before releasing?

James.
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Bio's

David Courtenay, a self taught wildlife and nature photographer, has been capturing images for over 30 years. He has had a passion for wildlife since early childhood and remembers being glued to the television whenever Survival, Wildlife on One and other natural history documentaries were shown. In the 2006 he swapped his established career for the life of a wildlife photographer, such a move demands a measure of uncompromising passion and commitment.

David has travelled extensively throughout Europe as well as spending more than 7 months in India working with local guides and trackers in search of Bengal Tiger, Asian One horned Rhino and Asian Elephant. He has also photographed Wildlife in Australia, Malaysia, Thailand, Sumatra, Africa, Canada and America. Working closely with Conservation companies he tries to raise funds to help Wildlife that has been put on the endangered list by poaching and habitation loss

Martin Dyer has had a passion for avian wildlife since childhood, particularly raptors. Photography was also another keen interest and it was with the specific availability and control of the whole process that digital offers that Martin was then able to combine the two in 2003. Based in the UK, Martin is a regular visitor to Scotland, specifically the Isle of Mull to watch the Eagles resident there. Other trips to Europe and around the UK are usually part of Martin’s agenda in a typical year.

However, as a firm believer on making the most of the local patch, Martin has spent a lot of time and hard work creating a wildlife garden which is reaping the rewards with many new species and varieties of wildlife. A keen member of a number of wildlife photographic groups, Martin is keen to expand his portfolio into other areas of wildlife, and has already established a wide portfolio of images of fungi.