Wildlife Photography across the Water: Nikon on the marketing spend ascendancy

Wednesday 10 March 2010

Nikon on the marketing spend ascendancy

By the time you read this, Focus on Imaging will either be on it's last day or have come and gone.

Even though I work at the venue, I haven't bothered going in this year as there is nothing I need to spend my money on there, particularly as most things can now be got from Amazon more cheaply these days or I tend to support my Pro dealer for the larger items.

But walking through the venue yesterday, I noticed loads of Nikon ads - banners, posters sites and massive great 40 foot hoardings on the drive in but nothing from Canon at all.

Crappy phone pictures for you

Martin

2 comments:

Julian10 March 2010 at 19:55
Martin

I haven't visited this year either, however based on your observations and images it would seem that Nikon have capitalised on the D3 and especially D3s of late. 3 reasons spring to mind:

> D3s is unapproachable for noise at ISO 2000 (USP)(even brand new 1D4 is widely confirmed a stop or so behind);
> A certain well known wildlife photographer adores the D3s leading him to:
> Shoot regularly and recently at ISO2000 with no noise complaints whatsoever;
> Feature in a current D3s ad on Nat Geo Wild;
> Give extremely popular and well attended daily talks on the Nikon stand at Focus on Imaging 2010.

Can't comment on whether the investment is paying off, but I would say IMHO that:

> IMHO it's an effective and powerful marketing plan;

> Canon should not remain complacent, because "increasingly visible" pro's can/will have an influence on top tier product buyers and this will dissipate down the ranks to the overall reputation of the Brand at Joe Public consumer level. Mr P may be doing it for binos/scopes, Mr R may be doing it for cameras.

Canon need to take note and lead not follow.

They've clawed back some territory with the 7D in an important sector. The 1D4 shows promise, but IMHO the next release of 1 series and xxD is vital to Canon if it is to regain the Crown.

I won't be changing yet, I just love the ergonomics of Canon bodies at the mo, and my investment in lenses plus the fact that my livelihood is not dependent on my images, means that Canon will keep me for the mo, but I'm constantly watching that space! Others will have different priorities and may act differently.....

Kind regards
Julian
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Richard King10 March 2010 at 23:27
Here in Australia it's about 50:50 Nikon & Canon. I've always had Nikon, but a lot of new guys prefer Canon gear.
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Bio's

David Courtenay, a self taught wildlife and nature photographer, has been capturing images for over 30 years. He has had a passion for wildlife since early childhood and remembers being glued to the television whenever Survival, Wildlife on One and other natural history documentaries were shown. In the 2006 he swapped his established career for the life of a wildlife photographer, such a move demands a measure of uncompromising passion and commitment.

David has travelled extensively throughout Europe as well as spending more than 7 months in India working with local guides and trackers in search of Bengal Tiger, Asian One horned Rhino and Asian Elephant. He has also photographed Wildlife in Australia, Malaysia, Thailand, Sumatra, Africa, Canada and America. Working closely with Conservation companies he tries to raise funds to help Wildlife that has been put on the endangered list by poaching and habitation loss

Martin Dyer has had a passion for avian wildlife since childhood, particularly raptors. Photography was also another keen interest and it was with the specific availability and control of the whole process that digital offers that Martin was then able to combine the two in 2003. Based in the UK, Martin is a regular visitor to Scotland, specifically the Isle of Mull to watch the Eagles resident there. Other trips to Europe and around the UK are usually part of Martin’s agenda in a typical year.

However, as a firm believer on making the most of the local patch, Martin has spent a lot of time and hard work creating a wildlife garden which is reaping the rewards with many new species and varieties of wildlife. A keen member of a number of wildlife photographic groups, Martin is keen to expand his portfolio into other areas of wildlife, and has already established a wide portfolio of images of fungi.